If you were a discerning child who looked beyond the standard issue Nerds and Skittles and discovered the joys of Japan’s beloved soft candy, HI-CHEW, congratulations. You are a candy eater of superb taste. While HI-CHEW has been around for over a century, it’s still not as popular in America as Starburst—you can only get seven out of the 113 flavors(!!) in the U.S. But it certainly deserves to be.
Because unlike the many hyper-sugary candies you’ll come across, HI-CHEW candies are chewy blocks that incorporate actual fruit flavor into each bite. The cherry flavor, for example, actually tastes like cherry—not cough syrup.