Hafþór “Thor” Júlíus Björnsson has a long resume of impressive feats. He gave us eternal nightmares with his skull-crushing portrayal of The Mountain on Game of Thrones; he just broke the World Record for throwing a 27-pound beer keg over 26 feet in the air; and he has, presumably, opened countless stubborn pickle jars for his friends. Now, Björnsson can add liquor brand co-owner to the list, having just launched a vodka with his new company, which is, of course, called Icelandic Mountain Spirits.
The 40% ABV Icelandic Mountain Vodka (a tongue-in-cheek reference to his character, Ser Gregor Clegane, on Game of Thrones) is distilled seven times from pure Icelandic water. It also brings attention to a region that has seen rising numbers of micro-distilleries in recent years. “I think it’s very important that my brand is Icelandic and mixed with the Icelandic water—it is known for its purity,” Björnsson says. “I am proud of being an Icelander and we have been getting a lot of strong and positive responses from all over Iceland and abroad.”