Gin • Bitter
How to Make a Negroni

The Essentials

Sweet Vermouth
Explore drinks similar to this

In his definitive book on the matter, The Negroni: Drinking to La Dolce Vita, renowned bartender and drinks historian Gary Regan credits the creation of this delectable aperitivo to a Florentine nobleman named Count Camillo Negroni who, in 1919, demanded that his local bartender whip up an Americano with more kick to it. The Count, who had notoriously spent time in the States wrangling rodeo bulls, was not a man to be trifled with, so bartender Fosco Scarselli complied, swapping out club soda for gin to deliver the added oomph Count Negroni desired. In the process, Scarselli bequeathed us a drink for the ages, simple to make and even simpler to sip in the afternoon sun.

The Negroni has gone on to inspire further variations of its own, including classics like the Negroni Sbagliato, the Boulevardier, and the Jungle Bird, as well as more modern concoctions like our Negroni Lollipops and Negroni Marmalade. If you couldn’t tell from these diverse treats, the bittersweet flavor of the cocktail works in many contexts and with a lot of ingredients, but the original, equal-parts construction is still the simplest and purest way to get that distinctive Campari taste.  

Gin Sweet Intermediate
Fog Cutter