You might not know Steven Grasse, but you’ve definitely tasted the fruits of his labor. The ad man-turned-spirits producer is responsible for spirits like Hendrick’s Gin, Sailor Jerry Spiced Rum and Art in the Age, the historically-influenced spirits and lifestyle brand that put out cult-favorites like Root and Black Trumpet Blueberry Cordial. Now, Grasse is dipping his toe into the whiskey river with Prizefight, a true Irish-American whiskey.
Made in partnership with Flor Prendergast, an Irish spirits innovator, Pugilist Spirits’ Prizefight is a blend of 10-year-old malt whiskey and 5-year-old grain whiskey, which is produced in Ireland and finished in American rye barrels sourced by Grasse’s New Hampshire-based Tamworth Distilling. The name of the whiskey and the label—which features an illustration of an historic fight between John Morrissey and Yankee Sullivan—were inspired by the Irish men who came to America and literally fought their way to fame in the boxing ring.