Sometimes you want to go where everybody knows your name—and shipping address and preferred credit card and gift wish list. Apparently, delivering booze to your door in under an hour just wasn’t enough for Amazon. Now, the mega e-retailer is opening up its own brick and mortar bar.
Sadly, the bar is not permanent, and, even sadder, it’s not in the US. The creatively titled Amazon Bar will pop-up in Tokyo’s Ginza district for 10 days starting on October 20, serving wine, whiskey, beer and sake (all products sold through Amazon Japan), along with a few exclusive specialty drinks. According to CNBC, there won’t be a menu. Instead, Amazon sommeliers will make recommendations to guests, who will place their orders via an automated ordering system.