Keurig and Anheuser-Busch are teaming to create a home brewing machine capable of producing beer, spirits, mixers, cocktails and, we imagine, unicorns and puppies and genies that can grant never-ending wishes. The miracle gizmo has yet to be prototyped or even named, so before you get too excited about making your own hooch from an aquavit Keurig pack, we have a few concerns we’d like to address. Namely, Keurig’s checkered history with anything beyond coffee, the suspect legality of home distillation and the shaky premise of producing instant, palatable, robot-made booze.
The liquor venture follows Keurig’s aborted entry into the soda machine market. The Keurig Kold failed to match up to SodaStream or other fizz infusers, ending its brief 10-month run in June 2016—the $370 price tag probably didn’t help. As CNN Money points out, SodaStream not only has the soda machine market cornered, but it is also ahead of Keurig in the home beer brewing biz, having launched a SodaStream Beer Bar in Europe last year.