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The Hamptons Is Going Full Millennial With Canned Rosé

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Long Island’s Bridge Lane Wine already produces pool party-friendly wines in boxes and kegs, but now the company is truly offering up a millennial’s dream drink: rosé … in a can. It’s the first time a Long Island winery has made the leap, and the Hamptons will never be the same.

Sure, the summer of 2017 kicked off with 40s of rosé and rosé delivery, but these cans take rosé drinking to the next level; they’re easy to pack, durable and beautifully discreet in their minimalist, pale pink cans (not that we’re saying you should illicitly drink them outside or anything).

Bridge Lane released just 1,000 of its 375-mL cans (about half a bottle of wine per can) this past Monday as a test, which they expect to pass with flying colors (mostly just different shades of pink). Next year, they plan on expanding their selection of canned wines to include their full portfolio. The winery took a similar approach when they first released their line of boxed wines in 2014. According to Northforker, they only released 900 boxes that first year. But this year, they’re expecting to sell 11,000.

The rosé cans are already available to wine club members, but the general public will be able to pick up individual cans for $9 each or four-packs for $34 from the Bridge Lane tasting room starting August 2. Then we’ll all just wait for the nearby Hamptons to fully erupt into a millennial pink rainbow of joy.

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