Jameson is showing loyal consumers a different side of the brand. The most popular Irish whiskey in the world recently released its first cask strength bottle, Bow Street 18 Year, to be available worldwide.
The Cask Strength is an 18-year-old whiskey matured in bourbon and sherry casks. It’s bottled at 55.3 percent alcohol and isn’t chill filtered. That strength, plus an intense flavor profile and a $290 price tag, makes it different in every way from the Jamo you shoot with pickle juice at a dive bar.
“I’m thrilled that Irish whiskey fans around the world can now experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength,” Billy Leighton, the master blender at Midleton Distillery where the spirit was made, told The Spirits Business.