Liqueurs might not be the first thing you think of when you think about Jimi Hendrix. Nevertheless, a dispute over a liqueur has his siblings on opposite sides of a trademark infringement lawsuit.
Authentic Hendrix LLC (set up by Jimi’s father James “Al” Hendrix) and Experience Hendrix LLC (run by the musician’s sister Janie Hendrix) have taken Tiger Paw Distributors LLC to court. Tiger Paw makes a liqueur called Purple Haze in collaboration with Jimi’s brother Leon Hendrix. According to Tiger Paw’s website, Purple Haze is “a 34-proof concoction of vodka, Cognac and fresh and exotic berries.” Somehow, we can’t picture the hard-partying musician ordering one.
Though the plaintiffs secured a partial injunction from the U.S. District Court for the Southern District of Georgia, the booze maker will be allowed to continue making the liqueur and calling it Purple Haze. The court ruled that the product is not similar enough to trademarked imagery to confuse customers. Neither Authentic Hendrix nor Experience Hendrix offer a competing product.