Kentucky Fried Chicken is bringing the best part of its mashed potatoes and gravy (hint: not the potatoes) to the cocktails scene. On Jan. 14, the UK and Ireland marketing team for KFC released a YouTube video with the simple description of, “if you like gravy so much you could drink it, try one of these KFC gravy cocktail recipes.”
Before asking yourself why, consider asking why not? We already live in a world with KFC Extra Crispy Sunscreen, KFC scented candles and KFC clothing. Gravy cocktails aren’t just an absurdist marketing stunt, they’re seasonally appropriate and (maybe?) delicious.
“An old bartender once told me a good drink needs good liquor, while I told him that a great drink needs gravy,” a voiceover in the video states before a bartender executes an arching pour from a sauce boat. “Gravy cocktails. Gravy so good you can drink it.”