The ad opens with pseudo-Leo looking into a rearview mirror, to which a picture of the real Leo is attached. “One day you realize your life is but a fake,” the voiceover narrates (in Russian). The ad takes the statement quite literally, showing our fake Leo driving his fake BMW, while wearing a fake Adidas track suit. In the end Burtsev abandons his fake girlfriend and fake life in favor of a sunset rowboat ride with his trusty bottle of vodka in hand. It’s very moving.
Of course, Mr. Burtsev isn’t the only DeCaprio duplicate capitalizing on his looks. Meet Konrad Annerud, a Swedish bartender, who now has garnered over 150,000 Instagram followers by replicating some of the actor’s iconic, 90s poses.
All this has us wondering which of our staff members has a celebrity doppelganger, so we can cash in on their 15 minutes of fame—and maybe score some free vodka in the process.