The next time you’re stocking your wine fridge, don’t just grab the bottles with the brightest, craziest labels. Instead, go for wines that have been personally tasted and selected by the one and only Martha Stewart. The home entertaining maven just launched the Martha Stewart Wine Co., an online wine shop offering carefully curated collections of wine vetted by everyone’s favorite ex-con.
“Wine has played an important role in the part of my life focused on entertaining,” Stewart said in a statement. “With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”
An expert panel, which includes a wine maker as well as the former sommelier of The French Laundry in California, consults with vintners from around the world to curate their selections, but each wine also needs to get the Martha Stewart stamp of approval based on its quality, flavor and ability to pair well with food.