Here’s your deeply concerning statistic of the day: six out of seven species of sea turtles are endangered or threatened, according to the activist organization See Turtles. Now, aside from skipping the plastic straw in your drink, there’s a way you can help whether you’re five miles from the ocean or 5,000: drink some rum.
The Caribbean rum brand Ron Dos Maderas Luxus, owned by Bodegas Williams & Humbert, is working with See Turtles’ Billion Baby Turtle campaign to save 3,000 baby turtles from poaching and the black market. Money donated by the brand will go to protecting nesting beaches and aiding baby Squirts and future Crushes as they make their way from the sand to the waves.
“This collaboration with the campaign Billion Baby Turtles (help us save a billion turtles!) originates from the desire of Bodegas Williams & Humbert to create closer ties between the region from which its range of rums originates and in which these species, which play such an important role in conserving the environment, are in danger of extinction,” the brand said, according to The Drinks Business.