Intoxicating mythical tears from the shores of England are coming to America at long last. Firebox, a U.K. retailer, has been selling internet-friendly and cheekily packaged Mermaid Tears vodka, Unicorn Tears gin liqueur and Phoenix Tears spiced rum to satisfy drinkers’ need for whimsy for the past couple years. But thanks to distribution laws, they have only been available to drinkers in the U.K. and Europe. Until now.
Firebox will bring its “Mythical Tears” line of alcohol to the U.S., according to The Spirits Business. The brand landed in Las Vegas for a wholesale conference, and is searching for a distribution partner to stock its tears in liquor stores from the Pacific to the Atlantic. Because while plenty of alcohol brands are finding consumers by telling stories about family history and quality ingredients, sometimes people just want a bottle with a unicorn on it.