A Kentucky distillery is teaming up with a Hollywood actor who comes from Texas to help sell whiskey all over the country. Today, Wild Turkey announced a multi-year partnership with Matthew McConaughey, signing the Oscar winner as the brand’s newest creative director. McConaughey will serve as “chief storyteller,” both in front of and behind the camera. Given his widely parodied ads for Lincoln, we’re hoping this gets weird.
“Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way—even if that way isn’t always the most popular,” McConaughey said. “I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.”