Celebrities seem to have a fascination with tequila. While many members of the glitterati deal in other spirits like vodka and bourbon, tequila seems to have a special appeal, enticing them to buy into brands or even start their own. Could it be tequila’s growing popularity in the American market? Is it the low cost of production in Mexico with big rewards back home? Or is it just that they all really love a good Margarita? Whatever the reason, celebrities can’t seem to stop themselves when it comes to agave. Here, the most notable celebrity-owned or founded tequilas.
Sammy Hagar’s Cabo Wabo
It’s no coincidence that this line of tequila shares its name with the rocker’s restaurant chain. It began as the house tequila served at the flagship Cabo Wabo in Cabo San Lucas before being brought to the United States in 1999. According to Hagar, the name came to him after seeing an inebriated man “wobble” his way out of a bar after a heavy night's drinking. From its initial launch to 2006, Cabo Wabo tequila went from selling 30,000 cases a year to more than 140,000 cases, making it one of best selling premium tequilas in the United States at the time. Hagar ended up selling a majority of the company for 80 million dollars to Gruppo Campari in 2007 (and the rest in 2010). But Hagar isn’t out of the tequila game, though. He recently partnered with Maroon 5 frontman Adam Levine to launch Santo Mezquila, a blend of tequila and mezcal.