Möet Hennessy has built a legacy as one of the world’s most esteemed spirits conglomerates, boasting a portfolio of carefully curated luxury labels like Glenmorangie, Ruinart and more. So it came as a surprise to some when they recently unveiled their latest venture: a premium tequila brand dubbed Volcan De Mi Tierra.
While the trend of high-end tequila has been on the rise in recent years, the Möet Hennessy masterminds knew their debut in the space needed a different and authentic approach. According to Trent Fraser, the brand’s CEO and president, “We set out to build something for generations to come. Our mission was never to simply create a tequila, but to show the world what tequila is capable of.”