Wild Turkey doesn’t collaborate with just anyone. And they certainly don’t let just anyone sign their labels—that honor goes only to Jimmy Russell, Eddie Russell and now, for the first time ever, a third person: Matthew McConaughey. The actor, bongo enthusiast and creative director of Wild Turkey recently collaborated with Eddie to make Longbranch ($40), a Texas-inspired small-batch bourbon.
This isn’t just a standard bottle of Wild Turkey signed by Matthew McConaughey. This was a total collaboration, and Matthew weighed in on everything from the blend to the shape of the bottle. It was a long process with lots of back and forth between Eddie and Matthew. It needed to be something that reflected Matthew’s influence, but also something the Russells could feel good about—a bourbon that fit into their lineup of Wild Turkey and Russell’s Reserve offerings. The result is an extremely easy drinking spirit that is both classic Kentucky-style bourbon and Texas wild man at once.